Project, Awayday or training sessions

You recognise your Brand or Brand Story and Corporate Narrative needs to work harder.

Storytelling doesn’t have to be twee, hippy, or New Age-ish.

Your Brand, its story and narrative, is the most powerful ingredient for your future success.

Your over-arching narrative story sits above strategy and tactics. It underpins your next sales pitch, the changes you need to take to survive or prosper, or what gets you and your team out of bed each day.

There’s a paradox however. The best experts in knowing the story of you are your own people.

Yet your biggest enemies in the way of realizing your story are – your own people: they are too close.

We overcome this paradox by working with your team – either as a Project or in our training sessions.

We act as your Mentor/Coach/Trainer/Partner – sparking new insights and ideas.

We also boost the storytelling capability of your team with easy-to-use tools. We unleash their power to give your Brand the character, story and narrative it deserves.

We enable you to become better listeners – achieving what we call ‘Level 5 Listening’ – where you hear, detect and respond to the underlying narrative in any new information.

We can deliver your Brand, Story or Narrative solution as a Project or as a training session.

Andy Green grew up with a younger autistic brother who, to this day, is not able to speak. Andy’s early years shaped his commitment and drive to overcome communication barriers.

Andy also hates waste of talent. He is passionate about creating change, to enable people to make the most of their potential and situations.

Our home page photo of the Blackwall Tunnel, Poplar, London is intended to convey a sense of journey – going into the unknown, venturing to new discoveries, entering a different space. It also has a personal significance for Andy.

Andy’s childhood was spent in Balfron Tower – a 26 storey block of Council flats adjacent to Blackwall Tunnel Approach.

More recently, Balfron Tower has since become a National Trust attraction, celebrating its illustrious architect Erno Goldfinger (it’s incredible but true, he actually inspired James Bond author Ian Fleming to name the arch villain ‘Goldfinger’ after him. It was Fleming’s way of getting back at Goldfinger after they had fallen out.) Andy had a mock Blue Plaque put up on his old flat to celebrate his living there as part of the National Trust celebrations.

Although one of Andy’s dear mum’s less flattering comments about her son, which she was oft to repeat was, “Andrew, you’ve got a mouth like Blackwall Tunnel!”, the Tunnel was also responsible for one of Andy’s more unusual claims to fame: he boasts he once hit a cricket ball under the River Thames. Yes, under the River Thames. During a game of cricket with his mates on an open grass space next to the Tunnel, Andy hit a six, and the ball rolled down Blackwall Tunnel Approach, into the Tunnel. The rest is history, and a much repeated tale.

Andy’s other talents include award-winning communications, possessing a great ability in ‘minessence’ – to miniaturise and simplify complex ideas or technology into concrete and practical applications. Storytelling provides a key for unlocking the gateway to Andy’s quest in life.

We talk of ‘we’ as we are a network of highly talented practitioners in different specialism in communications and change management.