I am blessed with knowing some really good people whose ideas and thinking inspire me, and I believe will inspire others.
In this new series I talk to leading thinkers and doers in marketing communications and PR on the changing world of how we tell corporate stories and brand stories.
The interviews aim to provide the latest insights from the lips of outstanding and original practitioners for the benefit of other practitioners, academics and students.
We start our series here with Jim Hawker, co-founder and Creative Director of leading London-based integrated communications agency Threepipe.
Andy: What ways do you do ‘storytelling’? How is that different to what you used to do, or how other agencies claim to do it? Read more