Theresa May lost her UK General Election gamble because she failed the fundamentals of basic storytelling.
Rather than engaging or inspiring, motivating the British electorate to support her quest for a larger parliamentary majority she achieved the opposite. Her stock, status and standing as the person to lead the British people as their Prime Minister diminished because of four basic errors in her storytelling.
Yes, it’s true. A British Army Captain, took ‘Bertie’, a ventriloquist doll, Bertie, onto the beaches of Normandy in the first few days of invasion.
Bertie’s resplendent army uniform proudly included a number of campaign medals.
Just imagine if he had got captured. Imagine the Gestapo trying to interrogate him, to get him to talk!
All of us should now have a new creative hero. Capt.E.H.‘Ted’ North – the man who had a hand in Bertie.