Biggest-ever UK-wide Brand Story Tour 2018

I am doing the biggest-ever UK tour to transform the story telling capabilities of public relations and comms professionals. It is taking place in March and April visiting Bristol, Manchester, Edinburgh and London – with only a few tickets left.

The goal is to enable PR and Comms practitioners move from being tellers of news stories into better storytellers, and outstanding narrative and story strategists, enabling them to be at the forefront as the industry evolves into becoming master storytellers across Owned, Shared, Earned and Paid-for media.

The one day Brand and Brand Story workshop provides delegates with a toolkit with new thinking, strategies and tools to transform how they deliver results at work. The biggest excuse not to do training is ‘I can’t afford to spend a day out of the office.’ The workshop overcomes this by combining working on your own real world challenges coupled with a profound learning and development experience, so avoiding any downtime.

Here’s how one delegate, Emma Wheat of leading food, health and well-being specialists Ceres PR described her experience of the Brand and Brand Story workshop. ”The course really confirmed to me how much more effective and exciting communications can be once a brand story is invoked. Stories attract people, and people are driven to make decisions based on their emotions.” Emma’s full blog can be read here. Read more

Why the PRCA must keep ‘public relations’ – for the future of PR – and even humankind.

prca logo

The UK organisation currently known as the Public Relations Consultants Association (PRCA) is about to make a decision to change its name – even considering dispensing with the words ‘Public Relations’.

This is a plea to keep the epithet ‘Public Relations’ for its own self-interest and for the wider good of the profession – and the world at large.

For its own self-interest retaining ‘Public Relations’ preserves its acronym and most common usage of its title – ‘the PRCA’.

Neither do you need a crystal ball to predict that at some point, in the not-too-distant future, there is going to have to be a debate about whether there should be a merger between the two organizations operating within the UK public relations sector – the PRCA and the Chartered Institute of Public Relations. The PRCA retaining the ‘Public Relations’ part of its name facilitates any future marriage.

It is understandable that an organization formed in 1969 recognized the need to reflect the fact that it was no longer limited to just those working as consultants. ‘Consultants’ has to go.

Yet, the advent of integrated communications, with the blurring of the lines between different communications disciplines such as advertising, brand management and digital marketing could tempt a forward-looking strategist to adopt ‘Professional Communicators’ as a catch-all theme.

This would be fundamentally wrong.

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The Story of being British, English, Welsh, Scottish and Northern Irish…

god save the queen

Next Thursday as the band starts playing the first notes of ‘God Save the Queen’ ahead of the England v Wales fixture in the Lens Stadium I will be embarrassed, even squirming.

I am someone who was born in England and now lives in Wales. Why is the song that represents my British identity being used in opposition to what I regard as my Welsh identity?

 While my soul will be stirred when I hear the Welsh fans singing ‘Hen Wlad Fy Nhadau’ (‘Land of my Fathers’) I will be feeling angry about the music played for the identity of my place of birth – even though I’m equally proud to be English.

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