Creativity

24 Jul 2017
Sticky Post By Posted in Brand, Brand Story, Chartered Institute of Public Relations, CIPR, Creativity, memes, Narrative, PRII, public relations, Public Relations Institute of Ireland Permalink

Helping Ireland lead the way in new qualification for Creativity in PR and Comms

Sticky Post By On July 24, 2017


I am really delighted to be working in partnership with the Public Relations Institute of Ireland (PRII) to launch a new professional qualification in ‘Creativity’ for the communications industry – believed to be a world first – enabling professionals to achieve a competitive advantage in their work.

The course is designed to provide both the strategic and tactical skills to achieve better results in offline and online communications and improve delegates’ management of the creative dimension at work.

Delivered through four linked weekend courses, with assessment based on producing a campaign case study, successful delegates will receive a Certificate in ‘Creativity and Creativity Management in PR and Comms’. Read more

06 Jun 2017
Sticky Post By Posted in Creativity, Creativity Tool, Role models Permalink

Today’s a day for remembering a true British hero – Bertie the ventriloquist doll who landed on ‘D Day’

Sticky Post By On June 6, 2017


Only the British army would take a ventriloquist’s dummy on the D-Day landings in 1944.

Yes, it’s true. A British Army Captain, took ‘Bertie’, a ventriloquist doll, Bertie, onto the beaches of Normandy in the first few days of invasion.

Bertie’s resplendent army uniform proudly included a number of campaign medals.

Just imagine if he had got captured. Imagine the Gestapo trying to interrogate him, to get him to talk!

All of us should now have a new creative hero. Capt.E.H.‘Ted’ North – the man who had a hand in Bertie.

Maybe, it could be an idea for the future BREXIT negotiations, with our leader and dummy at hand. Some may say this is already the case. Read more

Creative design from the South

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