Interview: Mark Borkowski and Andy Green

Andy:  Mark, how would you describe yourself?
Mark:   ‘A good human’.

A:  A good human in a vocational sense?
M: In a vocational sense I think my Skype handle is ‘publicist’ so I am a publicist. That’s on my passport. I think that I would have said ten years ago I was a storyteller, but that has become much maligned and everybody now’s a friggin’ storyteller. Read more

Lessons for listening for Public Relations from BREXIT

ears

Following the UK people’s vote to leave the UK has there ever been such an important time for the ears of PR people to lead the way in creating a better future?

Listening is not only a tool for the most effective communicators but also one of the key management functions of public relations – PR people need to both good listeners and also be the champion for their organization’s listening.

It is not about communicators asking other people to lend them their ears, but also be mindful of how good is their own listening: are they really listening? If we as PR practitioners cannot listen effectively then how can we ask our targets to do likewise?

Are there lessons for our political establishments – both at a UK and European-wide level – as they reflect on the lessons they could learn from the BREXIT win?

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