Following the UK people’s vote to leave the UK has there ever been such an important time for the ears of PR people to lead the way in creating a better future?
Listening is not only a tool for the most effective communicators but also one of the key management functions of public relations – PR people need to both good listeners and also be the champion for their organization’s listening.
It is not about communicators asking other people to lend them their ears, but also be mindful of how good is their own listening: are they really listening? If we as PR practitioners cannot listen effectively then how can we ask our targets to do likewise?
Are there lessons for our political establishments – both at a UK and European-wide level – as they reflect on the lessons they could learn from the BREXIT win?