I am doing the biggest-ever UK tour to transform the story telling capabilities of public relations and comms professionals. It is taking place in March and April visiting Bristol, Manchester, Edinburgh and London – with only a few tickets left.
The goal is to enable PR and Comms practitioners move from being tellers of news stories into better storytellers, and outstanding narrative and story strategists, enabling them to be at the forefront as the industry evolves into becoming master storytellers across Owned, Shared, Earned and Paid-for media.
The one day Brand and Brand Story workshop provides delegates with a toolkit with new thinking, strategies and tools to transform how they deliver results at work. The biggest excuse not to do training is ‘I can’t afford to spend a day out of the office.’ The workshop overcomes this by combining working on your own real world challenges coupled with a profound learning and development experience, so avoiding any downtime.
Here’s how one delegate, Emma Wheat of leading food, health and well-being specialists Ceres PR described her experience of the Brand and Brand Story workshop. ”The course really confirmed to me how much more effective and exciting communications can be once a brand story is invoked. Stories attract people, and people are driven to make decisions based on their emotions.” Emma’s full blog can be read here.