Lessons for listening for Public Relations from BREXIT

ears

Following the UK people’s vote to leave the UK has there ever been such an important time for the ears of PR people to lead the way in creating a better future?

Listening is not only a tool for the most effective communicators but also one of the key management functions of public relations – PR people need to both good listeners and also be the champion for their organization’s listening.

It is not about communicators asking other people to lend them their ears, but also be mindful of how good is their own listening: are they really listening? If we as PR practitioners cannot listen effectively then how can we ask our targets to do likewise?

Are there lessons for our political establishments – both at a UK and European-wide level – as they reflect on the lessons they could learn from the BREXIT win?

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How Leave won the Meme Wars in Referendum and lessons for you

projectfear

The UK is still reeling from a Referendum vote that surprised the global markets, institutions, and even the Leave campaign supporters.

One lesson is how the Remain campaign lost the ‘Meme War’.

Mention ‘memes’ and the fashion now is to think of virial Internet messages that capture people’s imagination and get passed on.

Yet memes are more profound, I would argue they form the DNA of communications, of how information gets passed on, received and crucially passed-on again.

And what’s clear the Leave campaign won its Meme War – by gaining a disproportionate part of popular culture – leading to a majority result in favour of the UK leaving the EU.

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