Biggest-ever UK-wide Brand Story Tour 2018

I am doing the biggest-ever UK tour to transform the story telling capabilities of public relations and comms professionals. It is taking place in March and April visiting Bristol, Manchester, Edinburgh and London – with only a few tickets left.

The goal is to enable PR and Comms practitioners move from being tellers of news stories into better storytellers, and outstanding narrative and story strategists, enabling them to be at the forefront as the industry evolves into becoming master storytellers across Owned, Shared, Earned and Paid-for media.

The one day Brand and Brand Story workshop provides delegates with a toolkit with new thinking, strategies and tools to transform how they deliver results at work. The biggest excuse not to do training is ‘I can’t afford to spend a day out of the office.’ The workshop overcomes this by combining working on your own real world challenges coupled with a profound learning and development experience, so avoiding any downtime.

Here’s how one delegate, Emma Wheat of leading food, health and well-being specialists Ceres PR described her experience of the Brand and Brand Story workshop. ”The course really confirmed to me how much more effective and exciting communications can be once a brand story is invoked. Stories attract people, and people are driven to make decisions based on their emotions.” Emma’s full blog can be read here. Read more

Theresa May fails the fundamentals of basic storytelling


Theresa May lost her UK General Election gamble because she failed the fundamentals of basic storytelling.
Rather than engaging or inspiring, motivating the British electorate to support her quest for a larger parliamentary majority she achieved the opposite. Her stock, status and standing as the person to lead the British people as their Prime Minister diminished because of four basic errors in her storytelling.

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Do a ‘Pre-Mortem’ on 2017 to make your planning and strategic thinking even more powerful

This plan failed - Why?

Do you want to be really prepared for all the opportunities and challenges that 2017 throws at you? Then you need to do a Pre-Mortem.

“You’re familiar with the concept of Post-Mortem – where you review and quickly identify what didn’t work, what went wrong – and who was to blame. All made easy by that greatest of gifts – hindsight.

One of your greatest enemies to your planning is over-optimism. Yes, even pessimistic you can be guilty of over emphasising the positive in your thinking.

Optimism bias is recognised by behavioural scientists, such as Robert Cialdini, for encouraging you to overstate the positive and underestimate the negative in your future planning.

So if you are planning for 2017, devising new strategies or new ideas you need to be aware of your optimism bias, and take constructive steps to counter its pervasiveness.

A great tool I use is the ‘Pre-Mortem’. It is a great way to help you overcome undue optimism or failing to fully appreciate certain risks. Read more

The need for a new narrative post Euro Referendum

churchill

A seismic change in Britain’s history now needs a seismic change in our future story: the UK is in urgent need of a new narrative. One that explains our past and one that works to rebuild our society and create a stronger platform for a better collective future for the UK.

Otherwise, we face up to creating a future destiny amidst uncertainty, bitterness, rancour and despair.

A narrative is like the string in a pearl necklace, providing the thread for connecting your pearls of your story of the past and of the future, that shape your story of the now.

Not since the darkest hours of 1940 where Winston Churchill stood tall and inspired the British people – and history – of a Britain that its people will fight on its beaches has there been a need for creating a new narrative for our future.

Communicators, PR people, all of us who work in our business have a critical role to play.

At the heart of this is how we in the UK go forward as a society – with a new story.

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The Story of being British, English, Welsh, Scottish and Northern Irish…

god save the queen

Next Thursday as the band starts playing the first notes of ‘God Save the Queen’ ahead of the England v Wales fixture in the Lens Stadium I will be embarrassed, even squirming.

I am someone who was born in England and now lives in Wales. Why is the song that represents my British identity being used in opposition to what I regard as my Welsh identity?

 While my soul will be stirred when I hear the Welsh fans singing ‘Hen Wlad Fy Nhadau’ (‘Land of my Fathers’) I will be feeling angry about the music played for the identity of my place of birth – even though I’m equally proud to be English.

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