October 26, 2018 Andy Green

Profound new thinking on the future of PR & Comms – do read the winning entries to the Reginald Watts Prize for Insight

If you work in public relations or Comms and want profound new future thinking then ask a group of the industry’s most able under 25-year-olds.

You must read the winning entries to the Reginald Watts Prize for Insight. I was privileged to be part of the judging panel, and I really mean privileged to have had the chance to enjoy some wonderful, inspiring thought pieces.
Reggie was the former Chair of the PRCA, CIPR President, CEO of Burson Marsteller and I was proud to have worked with him and know him as a friend.

The Award, now in their third year, saw Grace MacDougall, Account Executive, Crest Communications take first prize. The standard of entries was so high that had they been submitted at university, each would have gained a first.
The Prize – with trophy and £500 prize – was open to PR and communications practitioners aged 25 and under.

Essays up to 1,000 words, responded to the question: “In an age of a revolution in digital communications how would you define ‘Public Relations’?”. Entries were judged on their demonstration of intelligence, and their forward-looking viewpoints.

Francis Ingham MPRCA, Director General, PRCA, said: “I would like to congratulate Grace MacDougall for winning the Reginald Watts Prize this year. He essay was thought provoking and creative and her win is well deserved. I would also like to congratulate everyone else who was shortlisted for the awards – the quality of entries was extremely high, and they should be proud of themselves. Finally, I would like to thank the judges for their time and expertise.”

I judged alongside Jonathan Chandler CMPRCA, CEO, Quiller Consultants and PR and Communications Council Chairman; Julia Craggs MPRCA, Senior Account Executive, 80:20 Communications and Reginald Watts Prize 2017 winner; and Kirsty Leighton MPRCA, Founder, Milk & Honey PR.

Following Reggie’s passing in 2016, the annual prize commemorates his thought leadership, writing, and forethought. The competition challenges young, aspiring professionals to write thought-provoking essays on the PR and communications industry with a different question is set each year.

The PRCA will be posting all of the finalists’ essays on The PRCA Blog.
Here are the first two entries to enjoy:
https://www.prca.org.uk/Reginald-Watts-Prize-entry-Grace-MacDougal
https://www.prca.org.uk/PRCA-Reginald-Watts-Prize-entry-Thomas-Roden