A creative Twixtmas Advent Calendar, featuring 5 different doors to do good in the 5 days between the Christmas and New Year holidays, was the winner of the One Minute Briefs creative challenge, sponsored by my social enterprise Grow Social Capital.
And the winning creative, David Holcroft, is a great example of the wonderful people in our world doing great things to make their world a better place. David is a teacher at Pendleton Sixth Form College in Salford, teaching graphic design and advertising.
“I like to think I do plenty good deeds every day through my work because, as cliché as it sounds, I really do love inspiring and encouraging young people to better themselves.” said David.
“I also very much like to encourage philanthropy amongst my students. For the past 5 years we have run a project with our degree students called ‘Design Heroes’ in which students nominate a charity and then produce artwork and products to sell at a pop-up shop. We’ve raised thousands of pounds for some really worthwhile causes.”
“I have also been involved in One Minute Briefs for the past three years, which has seen me work on numerous social change and charity projects. Particular highlights for me include producing a ‘Do The Green Thing’ poster for which the proceeds go to environment related charities.
“I also recently won the Grand Prix at The Drum’s ‘Chip Shop Awards’ for a charity advert designed to raise awareness around the issue of access to water in developing nations. My Twixtmas’ resolution is going to be to work hard to get this project up and running with an international charity and see it make an impact on people’s lives.”
The Twixtmas campaign is a great opportunity to do something different, make your world a better place and feel better about yourself, a ‘time rich’ instead of the usual ‘time poor’ – when you use the excuse you do not have time to do things, or put them off.
The non-commercial Twixtmas campaign is aiming to encourage everyone to make the most of the opportunity between December 27th to 31st to take small practical actions to make the world better in some way.
The campaign web site www.twixtmas offers practical advice and inspiration to encourage everyone to make the most of this under-used opportunity. The site also provides a free facility for sending a Twixtmas e greeting card, and you can also download a Twixtmas pledge form.
The idea was originally conceived by social enterprise ‘Grow Social Capital’, as a simple way of creating social good by thinking differently about the period between the two public holidays of Christmas and New Year, and make use of untapped resource, energy, and opportunities.
To help people get the most of period the campaign has themed each of the five days with a focus;
Day 1 is about spoiling yourself and thinking more positively about you.
Day 2 is do something for someone else, ideally a stranger – help a neighbour or good cause
Day 3 is help a friend
Day 4 is doing something for the planet
Day 5 is do something for your future
Reciprocal altruism is where you do something which may involve a cost in time, effort or expense in the short-term, but in the longer-run is in your interest.
Imagine if most people did five things during Twixtmas to make the world a better place. Would it be great if you did some small thing to help make this happen?